Transforming Tomorrow

Aswaaq Express

Project info

Aswaaq Express utilizes the main Aswaaq brand to cater to consumers in a smaller scale yet maintaining the same comfort and convenience as the main Aswaaq supermarkets. Its smaller scale is ideal for individual shoppers and families given its proximity, location, environment, accessibility and market value. The intent of having a “mushroom concept” is guided by the principle of fast replication that shall serve the local communities surrounded by its topographic zone with shops that covers the family’s basic necessities just within reach.

Located in a commercial area close to the Mall of Emirates, Arjan, Dubailand and Jumeirah Village, the square where the project is located is well designed and receives a lot of pedestrian traffic but is under-utilized as a public space. Aswaaq Express is on a fast track pace to become an arts & culture destination of regional importance. Aswaaq Express concept store improves the existing retail concepts in Al Barsha in several ways:

• Slow shopping enriched with various experiences
• Flexible space, perfect for various events
• Cultural content
• Promotes young designers
• Inventive ways to showcase products
• Influencing consumers’ tastes
• Eco-friendly merchandise


Location: Al Barsha, Al Warqaa, Al Aweer and Al Muhaisnah, Dubai, UAE

Client / Owner: Aswaaq